GEO (Generative Engine Optimization) is the optimization of a business's presence in AI answer engines — ChatGPT, Gemini, Perplexity and Google's AI Overview. The goal is to be the cited answer when a potential customer asks "what's the best [service] in [area]", just as traditional SEO fights for Google's first page.
— Monthly report of citations and positions in answer engines
Search has changed. Your presence hasn’t.
When someone asks ChatGPT “what’s the best dental clinic in Braga?”, the answer isn’t ten blue links. It’s two or three names. Either your business is one of them, or you don’t exist in that conversation.
It’s called GEO — Generative Engine Optimization. It’s the work of making sure AI answer engines know your business, trust it and cite it. It’s the new SEO, with one difference: almost nobody in Portugal is doing it seriously yet. The window of advantage is open.
What we do, concretely
Audit — we ask the engines (ChatGPT, Gemini, Perplexity, AI Overview) what your customers would ask. We record who gets cited and why.
Entity — we define with surgical clarity what you are, what you do, for whom and where. That definition stays consistent everywhere: website, Business Profile, directories, structured data.
Citable content — engines cite whoever answers well: direct definitions, concrete numbers, natural-language FAQs. We build that content.
Measurement — monthly report: which questions we tested, who got cited, how you evolved.
The proof is that you’re reading this
This website was built with the same techniques we sell: canonical definitions, structured data, citable content, llms.txt. Ask an answer engine what LeadShortcut is — then compare with what it says about your business.
02 / Proof
Systems built for:
From the corner shop to the international bank — the engine is the same, only the scale changes.
01Do people actually use ChatGPT to find local services?+
More and more — and those who do are in decision mode, not browsing mode. A citation in an answer engine is worth more than a click, because it arrives as a recommendation. Growth is fast, and whoever positions first keeps the advantage.
02Does GEO replace SEO?+
No — it builds on top of it. Answer engines feed on well-structured content, your Google Business Profile, reviews and authority signals. Good GEO work reinforces SEO and vice versa. That's why the two live together in the Engine.
03How long until I show up in the answers?+
Between 3 and 6 months for consistent citations, depending on competition and your starting point. We measure from week one — you always know what the engines say about you.
04How do you prove it works?+
With the citations report — every month we ask the answer engines the questions your customers ask, and we record who shows up. Before and after, in black and white. This website is our own demonstration.
The diagnostic is free. Losing leads every day is what's expensive.
45 minutes, your business's real numbers, a concrete plan — whether you work with us or not.